Sales Perfected.
The World’s First Closed-Loop Sales Improvement System
CloseIntel connects training, execution & management using our perpetual sales improvement engine; scoring every sales presentation against your sales process, fine-tuning execution with intelligent learning, perfecting training around what wins, and providing management with actionable solutions.
- Improves with every presentation
- Built on execution based data
- Intelligent Training Framework
- Every presentation scored
- Data-driven process, actually followed
- Every pitch sharper than the last
- Pitch Execution data drives coaching
- Evidence from every presentation
- Answers, not dashboards
Works with your existing stack — from Zoom to a raw MP3 upload
The CRM posts a lost deal into the sales leadership channel: Meridian Group, eighteen thousand four hundred dollars, reason no decision. That is all anyone knows. Sales manager Sam Rivera, who believes the process, replies: run them through training again, the process works when they actually follow it. Sales manager Avery Stone, who believes in born closers, replies: training will not fix this, some people just do not have it, post the job. Alex Morgan, the VP of Sales, asks the only question that matters: what actually happened on the call? Everyone sees it. No one replies, because no one was on the call. Then CloseIntel joins the chat with the answer: the presentation was not the problem. The rep skipped the credibility statement going into Pitch. No credibility, no decision. It has already assigned the Credibility Statement drill, so the rep rehearses it before the next call. Both managers and the VP react to that message. Most tools stop at analysis. CloseIntel gives you the answer and the fix.
The Problem
You know the outcome.You don’t know what caused it.
You give a salesperson a lead. They deliver the presentation. You get the sale, or you don’t. And there has never been a reliable way to tell whether that result came from the process or the person.
So every loss starts the same argument. One manager calls for more training, the other calls for better reps. Neither has evidence, and nobody asks if the process itself is the problem.
You’ve seen this thread before.
Complete System
Not a toolkit — one system where every part feeds the next.
Reps gather Intel on every call, arm up in the Arsenal, and drill live buyers in the Training Simulator. Triage puts coaching where it pays back, and Calibration feeds what’s working back into your playbook — so the whole system gets sharper with every deal.
Every call, decoded across five lenses
Discovery, pitch, objections, compliance — Intel breaks every call down across five lenses and grades it against how your team actually sells, with the exact moment quoted behind every score. It’s built around your sales process, not a vendor template — so the gaps it surfaces are the ones worth coaching.
Atlas Freight — Discovery call
Alex Morgan · 46 min
Pain · Budget · Timeline · Metrics…
Scored against your sales process — not a vendor template.
Arm up in the Arsenal
An AI-built knowledge base turns the gap Intel found into the exact play to study next — not a generic catalog.
Drill it in the Training Simulator
Reps rehearse the exact moment on a live AI buyer — hitting targets in practice, not in front of a real deal.
Triage who needs coaching
One queue ranks the reps who are struggling by where an hour of coaching pays back most.
Calibration closes the loop
What’s closing gets fed back into your playbook — versioned every time, so the whole system recalibrates on what works.
Built for your sales process
CloseIntel adapts to any industry.
One loop, tuned to how each seat works — and to whatever methodology, stages, and market you sell into.
For reps
Walk in already rehearsed.
The weak moment from your last sales presentation is already queued as tonight’s drill — no one had to assign it. Rehearse it against an AI buyer that pushes back like the real one — skeptical analyst, gatekeeper, straight-up hostile — until the reframe is automatic.

“Heard the objection. I’d already beaten it.”
Interactive preview
See the whole system in one click-through.
A high-level look at the loop — Intel, Arsenal, the Training Simulator, Triage, and Calibration — no booking required. When you’re ready to go deep, we’ll take your team through it live and answer every question.
Live Demo
Ready to go deeper? Book a live call and we’ll answer every question.
Pricing
Same full platform. Any team size.
Every team gets the entire platform — every feature, nothing gated. Whatever your size, you have everything you need to perfect your sales execution.
The full platform, priced per seat
No plans to pick between — pricing adjusts to your team size.
- Every presentation scored on your rubric — 15+ dimensions
- Auto-assigned drills + full course library
- Practice Simulator — text, voice & avatar
- Manager triage + coaching queue
- Weekly rubric calibration
- All your recorders connected · SOC 2-aligned security
Custom pricing, tailored terms.
- SSO / SAML
- Custom domain
- Dedicated account manager
No — a defined sales process isn't required to get started. But not every team has one nailed down, and that's fine. If you don't, our sales-leadership team — 30+ years building and coaching sales orgs — works with you to craft one, then trains your reps on it through onboarding and ongoing success calls. CloseIntel scores against the process you actually run, so we make sure you have one worth scoring against.
No. CloseIntel plugs into Zoom, Fireflies, Dialpad, Google Meet, and GoHighLevel — your sales presentations flow in automatically. Keep recording exactly the way you do today.
We build a custom scoring configuration around your company's needs — you define what a strong sales presentation looks like, and every presentation is graded across 15+ dimensions against that rubric, not a generic template.
Most teams are up and running within a week — we run a structured onboarding to get every rep on the platform. The one variable is your sales process: if you already have one defined, reps go live fast. If you don't, plan for extra time up front while our team builds one out with you before onboarding begins.
Sensitive data is redacted before storage, every tenant is isolated by row-level security, and our controls are mapped to the SOC 2 criteria (Type II readiness in progress). See our Security page for the details.
Yes. Every rep gets their grades, their drills, and a practice simulator they own — this is coaching, not a surveillance dashboard.
Get started
Close the loop on your sales execution.
Book a 15-minute demo — we’ll walk you through the closed-loop system that grades every sales presentation against your rubric, queues the drill from the gap, and makes every sale sharper than the last.