Works with GoHighLevel
CloseIntel + GoHighLevel: every completed GHL call, scored against your sales process
GoHighLevel (GHL) is a CRM and marketing platform with a built-in dialer. CloseIntel (closeintel.ai) is a closed-loop AI sales training and coaching platform that scores the sales calls a team already records against that team’s own sales process. Connected through a GHL workflow, every completed call recording is sent to CloseIntel automatically, transcribed, scored phase by phase with the evidence quoted, and turned into assigned training and AI roleplay drills where it falls short.
The connection
Recordings forwarded automatically via custom webhook workflow. No OAuth setup; works with the GHL configuration your team already has.
- Setup:
- 15 min · Webhook workflow
- Verified:
What connects
- Authentication: a webhook secret CloseIntel generates, used as the Bearer token on a Custom Webhook action inside a GHL workflow. There is no OAuth app to install.
- Setup time: about fifteen minutes, inside the GHL account and workflows your team already runs.
- Prerequisite: call recording enabled in GHL for the calls you want analyzed, and a workflow with the Call Status Changed trigger filtered to Completed.
- The workflow JSON body must include the rep email and name fields from the setup wizard so each call maps to the right rep.
What data flows
- Recording URLs and contact metadata, sent by your GHL workflow when a call is marked Completed. GoHighLevel is listed on the sub-processor page as call ingestion, US region.
- CloseIntel transcribes the recording (AssemblyAI is the transcription sub-processor) and queues the transcript for scoring. Each call appears in History with a GoHighLevel source label.
- Optional: filter by call-title keywords, set a minimum call duration, and skip voicemails so only real sales conversations are analyzed.
- Personal information is redacted before analysis by default. Your call content is processed, never used to train AI models.
- 01
In CloseIntel, open Settings, then Integrations, choose the GoHighLevel tile, and click Connect. Copy the webhook secret the wizard generates.
- 02
In GHL, open Automation, then Workflows, and create a workflow with the Call Status Changed trigger filtered to Completed.
- 03
Add a Custom Webhook (POST) action: paste the webhook URL from the wizard, set the auth to Bearer Token with your secret, and paste the JSON body the wizard provides. Save and publish the workflow.
- 04
Back in CloseIntel, click Verify and trigger a test call or run the workflow. The wizard waits up to two minutes for the first webhook, then marks the integration active.
Works with
What CloseIntel does not do
- 01
It does not place, answer, intercept, or record calls. GHL records the call; CloseIntel receives the recording your workflow sends.
- 02
It does not change anything inside GoHighLevel. Unpublish the workflow or disconnect from the GoHighLevel tile at any time; the webhook URL can also be rotated.
- 03
It does not write scores or notes back to GHL or any other CRM.
Questions
Straight answers about this connection
No. GHL records the call under your GHL recording settings. Your workflow sends the completed recording to a CloseIntel webhook; CloseIntel transcribes it and scores it against your sales process. CloseIntel never joins a call.
Yes. On the GoHighLevel tile you can filter by call-title keywords, set a minimum call duration, and skip voicemails. The workflow trigger itself can also be narrowed inside GHL.
Ingestion stops as soon as the workflow stops sending or the integration is disconnected in CloseIntel. Rotating the webhook URL invalidates the old one immediately. Analyses already produced stay in your workspace under the retention terms in the Privacy Policy.
The recording is sent when GHL marks the call Completed. Transcription adds a few minutes, and most calls finish scoring within ten minutes of the recording landing in CloseIntel.
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